Design Principles - Task 2 Visual Analysis & Ideation
17/2/2025 - 3/3/2025 / Week 3 - Week 5
Tay Yue Chern / 0373215
Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 2 - Visual Analysis & Ideation
TABLE OF CONTENT
1.
INSTRUCTIONS
3.
IDEATION
4.
FEEDBACK
5.
QUICK LINKS
INSTRUCTIONS
For Task 2, we were asked to:
1. Visual Analysis
Write a 300- to 350- word visual analysis of the selected artwork. Refer to
the Visual Analysis lecture notes and guide to structure your analysis
properly.
Important points from the lectures:
Phase 1 - Observation
- closely looking at
- identify visual elements
- looking, thinking, finding good language to communicate what you notice
Phase 2 - Analysis
- think about your observations
- make statements based on the observations
- how the specific visual elements that you’ve identified combine to create design principles that complete that work of design/art, and the effects on the viewer
- how are your eyes led through the work and why? Apply the design principles knowledge you have learnt
Phase 3 - Interpretation
- observations, description, and analysis of the work are fused with facts about the design work (and in some cases the designer) and historical context that you find in trustworthy published sources.
- what is the meaning of the design?
- what was the purpose for it to be created?
2. Ideation
Using your knowledge of design principles, sketch three ideas to improve the
selected artwork. Describe each idea and provide a rationale in about 30–50
words. You may include visual references (cite the sources) that inspire
your ideas.
VISUAL ANALYSIS
|
| La La Land Official Movie Poster, Summit Entertainment, 2016, Photo Manipulation, Wikipedia |
Title: La La Land Official Movie Poster
Artist / Designer: Summit Entertainment (as the specific
designer is unknown)
Year: 2016
Size: 2000 x 3000 pixels
Medium of the art: Photo Manipulation
Phase 1 - Observation
The poster for La La Land is in a vertical format. It features two main
characters dancing under a streetlamp against a cityscape backdrop. The man
wears a white shirt and black trousers, while the woman wears a bright yellow
dress. They extend their arms outward as they move together. The streetlamp on
the right side emits a soft glow. In the background, a dark mountain range
separates the sky from the city, which has scattered lights. The sky
transitions from deep blue at the top to a lighter purple near the horizon.
The title La La Land is displayed in large, white, uppercase letters at
the top in a clean, modern font. The composition places the couple slightly to
the left, with the streetlamp positioned further to the right.
(126 words)
Phase 2 - Analysis
The poster uses asymmetrical balance, with the couple on the left and
the streetlamp on the right, creating a dynamic composition.
Contrast is applied with the woman’s bright yellow dress against the
cooler purple and blue background, making her stand out. The man’s neutral
black-and-white outfit helps balance the strong colour contrast. The
rule of thirds is applied, with the couple and street lamp positioned
along key intersections, guiding the viewer’s eye through the scene.
Movement is also present in their extended arms and flowing posture,
adding a sense of rhythm. The background elements, like the cityscape and
mountains, establish depth, creating a layered composition.
(105 words)
Phase 3 - Interpretation
This poster was designed to reflect the film’s themes of romance, dreams,
and nostalgia for classic Hollywood musicals. The vintage-inspired visual
style, particularly the dancing pose and the use of bold primary colours,
recalls old Hollywood movie posters. The sky’s gradient and glowing city
evoke a dreamy, magical atmosphere, reinforcing the film’s emotional tone.
The contrast between the cool background and the warm yellow dress
highlights the female lead, possibly symbolising her passion and vibrance.
The use of asymmetry and movement conveys energy, mirroring the film’s
themes of ambition and love. These visual choices align with the film’s
tribute to traditional musical aesthetics while maintaining a modern,
minimalist design.
(109 words)
Total: 340 words
IDEATION
The original design was already well-balanced in terms of elements, colours,
and positioning. However, that also created an issue, as there was a lot of
empty space, making the overall design feel somewhat flat. For the
improvements, I wanted to explore more dynamic compositions, incorporate new
elements, and experiment with different combinations to make the design more
engaging while still conveying the original message of the film.
|
| Fig 1.1 Idea #1 |
|
| Fig 1.2 Idea #2 |
|
| Fig 1.3 Idea #2 Mock up |
|
| Fig 1.4 America Latina (2021) |
For this idea, I want to make the concept more direct and visually striking.
I was inspired by Fig 1.3, and I try to simplify the poster by turning the
title into a staircase-like design like a leading line, with the two main
characters dancing on it as silhouettes. The background will be a cool-toned
sky with warm lighting behind them, creating contrast and depth.
Fig 1.5 Idea #3
I want to create a short animated poster that starts with a wide shot,
showing the couple dancing with the city in the background. It then moves to
a medium shot, followed by a zoom into a close-up. Finally, the camera tilts
upward to the sky, where the title appears. I want to use this smooth
transition to create a cinematic feel.
FEEDBACK
Week 3
Specific Feedback
The poster chose is a good case study, can elaborate more rather than work
on something that is already refined, there is a lot of room for
improvement, can talk about cinematography as well, don't need to just
focus on the composition.
Week 4
Specific Feedback
Idea #2 is good, can focus on the font design more as the font in the
original poster is not really readable from far. Idea #1 is good as
well, the composition is refined, but maybe the shape of lantern is a
bit too classic.
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