Advanced Typography: Task 4 Final Compilation & Presentation

25/9/2024 - 17/12/2024 / Week 1 - Week 14

Tay Yue Chern / 0373215

Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 4: Final Compilation & Reflection


LINKS TO BLOG

Task 1: Exercises

Task 2: Key Artwork & Collateral

Task 3: Type Exploration & Application


TABLE OF CONTENTS

1. INSTRUCTIONS

2. TASK 1: EXERCISES

Exercise 1 - Typographic Systems

Fig 2.1.1 Axial System Final, Week 2 (2/10/2024)

Fig 2.1.2 Radial System Final, Week 2 (2/10/2024)

Fig 2.1.3 Dilatational System Final, Week 2 (2/10/2024)

Fig 2.1.4 Grid System Final, Week 2 (2/10/2024)

Fig 2.1.5 Modular System Final, Week 2 (2/10/2024)

Fig 2.1.6 Transitional System Final, Week 2 (2/10/2024)

Fig 2.1.7 Bilatational System Final, Week 2 (2/10/2024)

Fig 2.1.8 Random System Final, Week 2 (2/10/2024)

Fig 2.1.9 Typographic System Final - PDF, Week 2 (2/10/2024)

Fig 2.1.10 Typographic System Final (Grids and Guides) - PDF, Week 2 (2/10/2024)


Exercise 2 - Type & Play

Fig 2.2.1 Image and Extraction, Week 3 (9/10/2024)

Fig 2.2.2 Overall Process, Week 3 (9/10/2024)

Fig 2.2.3 Reference font, Week 3 (9/10/2024)

Fig 2.2.4 Extracted letterforms (baselines), Week 3 (9/10/2024)

Fig 2.2.5 Final letterforms (baselines), Week 3 (9/10/2024)

Fig 2.2.6 Original extraction and Final letterforms comparison, Week 3 (9/10/2024)

Fig 2.2.7 Finalised Poster - JPEG, Week 4 (16/10/2024)

Fig 2.2.8 Finalised Poster - PDF, Week 4 (16/10/2024)


3. TASK 2: KEY ARTWORK & COLLATERAL

2A - Key Artwork

Fig 3.1.1 Black wordmark on white background, Week 6 (30/10/2024)

Fig 3.1.2 White wordmark on black background, Week 6 (30/10/2024)

Fig 3.1.3 Colour palette, Week 6 (30/10/2024)

Fig 3.1.4 Wordmark in lightest shade of colour palette on darkest shade of colour palette, Week 6 (30/10/2024)

Fig 3.1.5 Wordmark in actual colours on lightest shade of colour palette, Week 6 (30/10/2024)

Fig 3.1.6 Keyartwork Animation, Week 6 (30/10/2024)

Fig 3.1.7 Task 2A PDF Compilation, Week 6 (30/10/2024)


2B - Collateral

Fig 3.2.1 Collateral 1, Week 7 (6/11/2024)

Fig 3.2.2 Collateral 2, Week 7 (6/11/2024)

Fig 3.2.3 Collateral 3, Week 7 (6/11/2024)

Fig 3.2.4 Instagram Feed Design Layout, Week 7 (6/11/2024)

Instagram Link: Click here

Fig 3.2.5 Screenshot of Instagram Page, Week 7 (6/11/2024)

Fig 3.2.6 Task 2B PDF Compilation, Week 7 (6/11/2024)


4. TASK 3: TYPE EXPLORATION & APPLICATION

Click here to download SAY CHEESE

Fig 4.1 Unicase PDF, Week 10 (27/11/2024)

Fig 4.2 FontLab Screengrab, Week 11 (4/12/2024)

Fig 4.3 Font Presentation1, Week 12 (11/12/2024)

Fig 4.4 Font Presentation 2, Week 12 (11/12/2024)

Fig 4.5 Font Presentation 3, Week 12 (11/12/2024)

Fig 4.6 Font Presentation 4, Week 12 (11/12/2024)

Fig 4.7 Font Presentation 5, Week 12 (11/12/2024)

Fig 4.8 Font Application 1, Week 12 (11/12/2024)

Fig 4.9 Font Application 2, Week 12 (11/12/2024)

Fig 4.10 Font Application 3, Week 12 (11/12/2024)

Fig 4.11 Font Application4, Week 12 (11/12/2024)

Fig 4.12 Font Application 5, Week 12 (11/12/2024)

Fig 4.13 Font Presentation and Font Application - PDF, Week 12 (11/12/2024)


5. REFLECTION

Experience

Overall, it was really a good and enjoyable experience for me. Although there were ups and downs throughout the process, I learned a lot. Interestingly, Task 3 was initially the one I was most worried about, as there was so much to do, but it turned out to be my favourite task. Everything we learned in Task 1 and 2 was helpful for Task 3, and I could feel myself gradually improving. It was a great experience having Typography and Advanced Typography as the starting modules in the first two semesters. There were some parts I struggled with, especially with the hectic schedule alongside other modules, but fortunately, I managed to finish the tasks, and I am very happy with the outcome. Although there is still room for improvement, I am satisfied with my work at this moment.

Observation

The biggest difference after learning Typography and Advanced Typography is that I would now observe and analyse any typography design I encounter in daily live, which was quite fun. Throughout all the tasks we did in these 14 weeks, I realised that it was important to keep observing and continuously seek better solutions to the challenges we face. By observing both my work and my peers' works, I found many helpful inspirations that I believe can be apply to various projects.

Finding

Over these 14 weeks, and through my experience in Typography last semester, my biggest discovery has been the fun of "text" / "font" / "type". When I first started Typography class, I never imagined that it could be so interesting, with so many theories behind its use. This has sparked my interest in exploring this area further. I made many small discoveries throughout this process, but one piece of advice I came across during my further reading in a previous task stood out to me: Stay creative, stay curious, be passionate, be design-driven. This has been a helpful reminder throughout the process.

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