Information Design - Final Project
7/10/2025 - 16/12/2025 / Week 3 - Week 13
Tay Yue Chern / 0373215
Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Project
TABLE OF CONTENT
1.
INSTRUCTIONS
2.
PROCESS WORK
4.
REFLECTION
INSTRUCTIONS
The video should focus on one main purpose:
- creating awareness (e.g. global warming, recycling),
- explaining a process (e.g. a “how-to” video), or
- defining a concept (e.g. fast fashion or colour theory).
- Organisation principles, especially LATCH and clear content structure,
- Aesthetic principles, including animation principles,
- Cognitive principles, such as how viewers understand and process visual information.
Requirements:
- Video resolution: 1920 × 1080 px (HD)
- Duration: 2–2.5 minutes
- A 1–2 minute animated infographic video uploaded to YouTube (unlisted)
- A proposal presented as part of the FLIP group presentation
- Digital files compiled in our Google Drive folder
- Individual reflective posts uploaded to our e-portfolio, with the link attached for submission
PROCESS WORK
1. TOPIC RESEARCH
We chose Malaysian slang as our topic of study. We divided the research
into three parts, with each member responsible for collecting different
information and then sharing our findings with the group. I was responsible
for the introduction, cultural significance, and conclusion sections.
After gathering the research, we compiled and organised our results using the
LATCH framework. This helped us structure the information clearly and
prepared us for writing the script for the animated infographic video.
Fig 1.1.1 Research (Week 3, 7/10/2025)
2. SCRIPT & STORYBOARD
After completing the research study, we moved on to writing the script and
developing the storyboard based on it. Our group divided the tasks so that one
person focused on the script and two people worked on the storyboard. I was
responsible for writing the script and later helped to complete two sections
of the storyboard.
For the script, we used LATCH as a guiding framework to organise Malaysian
slang. I did not apply all five LATCH elements to every slang word. Instead, I
selected only the most relevant ones. Most of our focus was on category,
location, and time, as these elements clearly show how slang is used, where it
is commonly heard, and which generation it is associated with.
Fig 1.2.1 Final Script (Week 6, 28/10/2025)
In terms of visual direction, we chose a modern collage style. Our
target audience is the younger generation, and this style feels
expressive, playful, and energetic. It reflects the nature of slang, which is
casual, flexible, and constantly evolving. The collage approach also makes the
visuals feel more relatable and engaging.
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Fig 1.2.2 Visual References (Week 6, 28/10/2025) |
For the colour scheme, we used a slightly high-saturation
blue and orange combination to create strong contrast and maintain
visual energy. Collage-style elements were layered to make the information
easier to visualise and understand. All visuals were selected strictly based
on the script, ensuring that every element directly supports the content
without relying on heavy text.
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| Fig 1.2.4 Collage-style Elements (Week 7, 4/11/2025) |
Instead of using real people, we chose cat memes as our main visual
characters, as suggested by Mr Fauzi. Cat memes are widely used in online
culture, especially among younger audiences. They feel informal, expressive,
and relatable, which aligns well with how slang is used in daily and online
conversations.
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| Fig 1.2.5 Cat Memes (Week 7, 4/11/2025) |
The storyboard was developed directly from the script, with each slang word
treated as one section. We alternated between the two main background
colours to create visual rhythm and avoid repetition. Overall, the visuals
were kept simple and direct, focusing on clear communication and smooth
visual flow.
Fig 1.2.6
Final Storyboard
(Week 9, 18/11/2025)
3. VIDEO CREATION
When it came to video production, our group divided the roles so that one
person handled the voice-over recording, while the other two members were
responsible for editing the first and second halves of the video.
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Fig 1.3.1 Voiceover Files (Week 10, 25/11/2025) |
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Fig 1.3.2 Design Elements Files (Week 10, 25/11/2025) |
I worked on the introduction, edited the first five slang words, and handled
the final integration and polishing, including adding sound effects and
adjusting transitions.
(Week 10, 25/11/2025)
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Fig 1.3.3 Duration for First Draft Video (Week 10, 25/11/2025) |
After completing the first draft, we encountered an issue with timing, as the
video exceeded the required duration and was around three minutes long. Even
after speeding up the voice-over to about 1.3x, which was the fastest speed
that still sounded natural, the video was still too long.
After consulting Mr Fauzi in Week 11, he suggested reducing the content for
each slang word and keeping only one to two key sentences. After revising the
script and editing accordingly, we successfully reduced the video to within
two minutes.
(Week 11, 2/12/2025)
During the Week 12 consultation, Mr Fauzi suggested changing the original
upbeat background music, as it sounded too common and overpowered the
voice-over. He recommended using simpler piano or ambient music instead.
Based on this feedback, I tested two versions. I added ambient sound effects
such as city noise, karaoke ambience, and laughter at suitable moments.
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Fig 1.3.4 Two Versions with Different BGM (Week 12, 9/12/2025)
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The
first version
used simple piano background music, while the
second
used a slightly more upbeat instrumental track. We preferred the second
version, as it better matched the tone and energy of our video, which felt
less suitable for piano-only music.
FINAL VIDEO & PRESENTATION
Fig 2.1 Information Design FLIP Presentation (Week 13, 16/12/2025)
Fig 2.2 Final Animated Infographic Video (Week 13, 16/12/2025)
REFLECTION
Overall, I really enjoyed working on this final project. I learnt a lot from
this project and from the Information Design module as a whole. I am also very
grateful to Mr Fauzi for encouraging us to work on topics we are genuinely
interested in and for giving us a high level of freedom. This made the
learning process and assignments much more engaging and enjoyable.
I also had a positive experience working with my teammates. We researched
together, discussed ideas openly, and gradually explored a visual style that
suited our topic. One of the biggest challenges happened at the beginning,
during the topic selection stage. Many topics we were interested in were not
suitable for various reasons, so we spent quite a lot of time refining and
narrowing down our direction. Once the topic and concept were confirmed, the
process became much smoother.
In terms of teamwork, we generally divided tasks based on our strengths. I am
more confident in editing, animation, and adding sound effects, while others
focused on voice-over and other areas. This helped the workflow stay
efficient. Although I feel there is still room for improvement in the final
outcome, I am personally satisfied with what we achieved.
I strongly believe that the core of design is communication, whether it is
delivering information or conveying emotions. The key is how effectively the
message is communicated to the viewer. This module has strengthened my
understanding of this idea and taught me many useful tips for creating clearer
and more effective information design.
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