Minor Project - Final Compilation & Reflection

25/4/2025 - 25/7/2025 / Week 1 - Week 14

Tay Yue Chern / 0373215

Minor Project / Bachelor of Design (Honours) in Creative Media / Taylor's University

Final Compilation & Reflection

TABLE OF CONTENT


2. PROJECT



INSTRUCTIONS


PROJECT

1. DATA COLLECTION

In the first week, we were introduced to our minor project and got to choose a project group based on our interests. My team decided to join WayangMind, which focuses on mental wellness.

After the briefing, we moved into the research stage. During data collection, I focused more on researching our main theme—mental wellness. I looked into a few typical competitors in this area to understand what's already out there.

At the same time, I also researched the target audience we’re most interested in—university students. Through reading their comments and getting a general understanding of their daily challenges, I started to get a clearer idea of the possible needs they might have.

Fig 1.1 Contextual Research (Miro Board)

After that, we started working on our user persona. Around this time, our target audience was officially confirmed as university students. So, we grouped them based on their study level, like Year 1, Year 2, and final year students, to reflect the different stages of their university life.

We filled in their profiles using insights from our research, mostly based on common data and general patterns. This helped us create realistic and relatable personas to guide our next steps.

Fig 1.2 User Persona (PDF)

After completing the user personas, we moved on to preparing for data collection. We decided to use both surveys and interviews so we could gather more well-rounded insights. To manage this, we split into two groups—one handling the survey, the other focusing on interviews.

As the team leader, I was in charge of drafting the interview questions, while also supervising the overall progress on both sides to make sure everything stayed on track.


Fig 1.3 Interview Questions (PDF)

After that, we started summarising and analysing the results from our interviews and surveys. We stayed in the same groups, each team handling the data they collected. I was responsible for analysing the interview results.

Fig 1.4 Interview Data Analysis (Miro Board)

2. PROPOSAL

Once the analysis was done, we had a team meeting to share our findings. Together, we grouped the data, identified common themes, and came up with insight statements. This helped us better understand our users’ real needs.

Fig 2.1 Insights Discovery (Miro Board)

After that, we moved on to identifying our Point of View (POV) statements and crafting “How Might We” questions to guide the ideation phase.

Fig 2.2 POV and HMW (Miro Board)

Next, we started preparing our proposal presentation. At this stage, we began to confirm our initial visual design direction and branding ideas. This included thinking about the overall tone, colour palette, and style we wanted to use to reflect our project’s theme and target audience.

Fig 2.3 Moodboard Brainstorm (Miro Board)
Fig 2.4 Proposal Presentation Slides

3. FINAL PRODUCTION

After that, we started planning and creating our customer journey map.

Fig 3.1 Customer Journey Map (Miro Board)

Fig 3.2 Touchpoint Details

Once the journey was mapped out, I converted it into a Gantt chart to help us plan our timeline and task distribution more clearly for the final production stage.

Fig 3.3 Gantt Chart (PDF)

For the production tasks, I was responsible for all the content writing, developing the aroma sticker product, and creating all the mockups for the pop-up booth. Due to time constraints in the later stage, I also took over the work for the pre-launch physical promotional materials.

Fig 3.4 Content Writing (PDF)

Fig 3.5 Working Process

Fig 3.6 Working Process

4. FINAL WORK

Fig 4.1 Promotional Banner Mockup

Fig 4.2 Promotional Banner Mockup

Fig 4.3 Promotional Banner Mockup

Fig 4.4 Promotional Poster Mockup
Fig 4.5 Booth Visual Design Direction Mockup
Fig 4.6 Aroma Sticker Corner Mockup

Fig 4.7 Aroma Sticker Pack Mockup

5. FINAL PRESENTATION

Fig 5.1 Final Presentation Slides

FEEDBACK

WEEK 4

  • All three personas seem to want and need more than what WayangMind can offer
  • User personas need to realign with WayangMind solution can do

WEEK 5

  • For survey questions, need to specify the age groupings represent what social status
  • For interview questions, seem fine to proceed

WEEK 6

    • Refined survey questions are good to proceed

    WEEK 7

    • Need to summarise and analyse data in a clear way
    • Get all the group members to participate in insights discovery part

    WEEK 8

      *Independent Learning Week*

      WEEK 9

      • The problem statement needs to be short and precise so that all of you can remember it by heart
      • Proceed to design your proposal by directly answering each of these HMW questions
      • The design proposal need not develop any new branding identity for EDT
      • The branding should be for the stress relief App, VR & space solution

      WEEK 10

      • Need to be bold in the presentation
      • Make the visuals as large as possible when showing visuals
      • Increase the contrast if the colours of the text are not standing out from the background

      WEEK 11

      • Touchpoints for pre-launch might not be enough
      • Need a more detailed progress flow for the touchpoints in application stage

      WEEK 12

      • The customer journey map seems practical and realistic to EDT’s project and scale

      WEEK 13

      • Be aware of the consistency of the style

      WEEK 14



      REFLECTION

      Looking back at this module, I actually really enjoyed the whole process. It was my first time experiencing something close to a real industry workflow, and that felt both fresh and exciting. From research to ideation and execution, each stage helped me better understand how real-world design projects are run, not just visually, but also in terms of strategy, teamwork, and problem-solving. 

      As the team leader, I had the chance to not only contribute creatively but also take on more responsibility in guiding the team and keeping things on track. It wasn’t always easy, but it really pushed me to improve my communication, time management, and decision-making skills. I learned how to balance different opinions, keep everyone aligned, and adapt when things didn’t go as planned.

      I also feel really lucky to have had such great teammates. Everyone was responsible, stayed on top of their tasks, and completed their parts on time. It was a smooth and genuinely enjoyable collaboration.

      Overall, this project helped me grow in many ways. It wasn’t always smooth, but going through the full design process taught me a lot—especially about how to lead a team, stay organised, and adapt when things got tough. It was a challenging but interesting experience, it gave me more confidence in working with others, managing responsibilities, and turning ideas into something tangible.

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